We have involved social media in our daily life even without our realization. We have become so obsessed with social media and like that, we sometimes tend to face self-esteem issues without them. Imagine running out of data for a single data, it will be too hard to deal living a day without sharing memes and following our idols on the internet. This is why in few places like Canada, they want to establish ‘No Instagram likes’.
Are likes really important?
Our hunger for validation has come to a point where number of Instagram likes determine our popularity. We are typically judged on the basis of likes, upvotes, and tweets we get on the posts we put up. They started experimenting by hiding the likes on your social media posts on the internet in Canada from the month of May. This experiment has rolled into other countries such as Japan, Ireland, Brazil, New Zealand, and Australia. In these countries, the users are no more able to see the number of likes and views on the videos they share on their social media platforms.
How people try to be popular?
It is no doubt a good initiative to improve mental health and stress of the users, but this new movement might turn out to be stressful for social media influencers and bloggers. In recent decades many millennials have taken up to earn their resources from social media. Fashion brands and other companies used to advertise their products through these bloggers.
But this little movement of no Instagram likes will cause the brands to invest more in commercial advertisement than on bloggers who feature their products on their social media posts. The marketing agencies of brands determine the bloggers to collaborate with, depending upon the likes, followers, comments, and a number of shares on their posts. Analyzing these factors helps in measuring the popularity of an influencer and how broad is the audience that the product can reach to translate the investment in the advertisement into sales.
Likes are an integral part to determine the presence in social media. Taking it off can affect many things. This move of no likes will cause the brands to shift their revenue invested for paying influencers for sponsored posts to more of traditional paid advertisements.
But abruptly taking away will also turn harmful for fashion brands. They may end up buying influencers with fake followers. However, it is also seen that an egg has most number of likes on Instagram which is a witness that likes do not always determine the quality of content. Some believe that Instagram will engage more with comments to determine and popularize quality filled content.