Labels are found in virtually any product packaging for company identification purposes. Labels are available in various sizes, shapes, colors, materials, and label materials. Some of this label printing in Evanston is personalized with the text or image that pertains to the specific company.
Label printing is an important process
The label printing in Evanston is one of the processes used in manufacturing. It is an important process because it determines the way products look, and in this way, they affect consumer choices. Labels and package labels are often printed using flexographic printing, although screen-printing is also used. (Poster printing is another kind of printing.) Flexographic printing uses a flexible rubber pad, called the blanket, which is pressed against a drum. The drum has a circular opening in its center, and the ink is forced into this area. The drum rotates slowly, and the ink is forced onto the surface of the object being printed.
In flexographic printing, the ink is forced into the circular opening in the drum. This has the effect of smearing the ink over the surface. Flexographic printing is not very suitable for smooth printing areas. The ink is forced from the circular opening onto the surface and then spreads out. Screen printing works similarly. The ink is forced through the screen onto the surface being printed. The screen is made of a fine mesh. Ink flows freely under gravity, but it is less dense than the ink, so it is forced through the mesh onto the printed surface. Screen-printing is more suitable for printing smooth areas than is flexographic printing.
The purpose of label printing
The purpose of making labels is not to make labels. The purpose of making labels is to sell something. In practical terms, the purpose of label printing is to put an identifying mark on a product. Once this identifying mark is put on the product, it is easier for other people to find the product. The purpose of marking a product is also to make it easier to find it when it is in a warehouse, on a shelf, or in someone’s house.
The label may also make it easier to find the product in a store. If the product has a bar code or a UPC, then the product can be scanned at the store and the price charged to the customer.
A label is also probably needed if the product needs to be shipped. If the product is heavy, or fragile, or perishable, then a label is needed to give it some identifying mark so the pilot can find it. A label is also needed if the product is sold online. The label can be scanned at the point of sale and the price charged to the customer.
The point is, labels do more than identify products. They make it easier for people to find the products. Labels can also be a signal. If a customer is buying something expensive, then a label that says “This product is expensive” can help the customer make a good choice.