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Becoming a Patron Saint of Your Local Tourism Industry

January 10, 2024

Are you passionate about your local community and eager to contribute to its growth, particularly in the tourism sector? Take a page from the playbook of Harold Matzner, recognized as the “Patron Saint of Palm Springs’ Tourism Industry.” This instructional guide outlines key principles inspired by Matzner’s endeavors, guiding you on a path to becoming a driving force behind your local tourism scene.

Step 1: Embrace Philanthropy as a Catalyst

Identify Local Cultural Assets:

Research: Explore your community’s cultural heritage and identify key assets that can be enhanced to attract tourists.

Support Cultural Institutions:

Engagement: Collaborate with museums, galleries, and historical sites. Consider financial contributions and volunteer work to strengthen their offerings.

Step 2: Strategic Investments for Hospitality Excellence

Assess Tourism Infrastructure:

Analysis: Evaluate the current state of your community’s hospitality sector. Identify areas for improvement and expansion.

Invest in Upscale Establishments:

Strategic Planning: Consider investing in or supporting the development of high-quality resorts and hotels to elevate your community’s hospitality offerings.

Step 3: Promote Arts and Entertainment

Celebrate Local Talent:

Showcase Events: Promote local artists, musicians, and filmmakers by organizing events and festivals. This adds vibrancy to your community’s cultural calendar.

Establish Film and Arts Festivals:

Event Planning: Explore the possibility of initiating film festivals, art exhibitions, or cultural celebrations. This attracts tourists seeking unique and enriching experiences.

Step 4: Civic Engagement for Community Development

Beautify Public Spaces:

Community Projects: Advocate for and participate in projects aimed at beautifying public spaces. A visually appealing environment contributes to positive tourist experiences.

Advocate for Sustainable Practices:

Environmental Initiatives: Support and initiate sustainable tourism practices. Engage in environmental stewardship to preserve natural attractions for future generations.


By following these steps inspired by Harold Matzner’s contributions to Palm Springs’ tourism industry, you can position yourself as a key player in your local community’s tourism scene. Your dedication to philanthropy, strategic investments, and sustainable practices will leave a lasting impact, making you a potential patron saint of your community’s tourism industry